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John L. Woodruff III

Founder and Realtor

With over 30 years of experience in San Francisco real estate, John is an expert negotiator with a deep knowledge of the marketplace, neighborhoods, and homes. This knowledge, along with his connections and the respect of his colleagues in the business allows him to easily navigate every kind of market, successfully serving his clients, which include first-time home buyers to venture capital executives and even the occasional rock star.

Originally from the East Coast, John moved out to California to attend Claremont McKenna College. He quickly fell in love with Northern California and San Francisco and has lived here since 1980. Coming from a family that for over six generations had either been selling or building real estate, starting in the business came naturally to him. In 1993, after working for five years with his father at Merrill Lynch Real Estate, John migrated to Hill & Co., a prestigious luxury real estate brokerage, where he spent the next 25 years of his career as one of the firm’s top producing agents.

In 2018, John decided he wanted to optimize his ability to help his clients, thus his firm Aethos Real Estate was created in partnership with the powerful real estate technology firm, Reside. By leveraging Reside’s pioneering and innovative approach to the real estate industry and their exceptional technology-driven marketing, John is able to focus directly on his clients and their needs, as well as foster relationships within the community and across the country. This allows Aethos’ clients the advantage of an experienced, boutique brokerage providing unrivaled technology-driven services and marketing sophistication.

John chose the name Aethos, because throughout his career as a realtor he has been guided by his ethics: Respect, Integrity, Accountability, and Empathy. He is known for making the process of buying or selling a property as pleasant and stress-free as possible. He does this with humor, enthusiasm and his dedication to his client’s wellbeing.

Prioritizing a work/life balance, John is able to carve out plenty of time to spend with his lovely wife and three children. Additionally, he volunteers at their schools, travels, performs in local theater, and teaches historical fencing.

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Kristina Quinones

Transaction Maven

Kristina Quinones is the Transaction Maven for Aethos. Kristina has over 9 years of residential real estate experience in San Francisco and around the Bay. She manages the details of your real estate transaction and adds that personal attention you need during this important process. Kristina holds a Master’s of Fine Arts and focuses her creativity on the art of living.

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Jessica Lawrence

Business Manager

Jessica is a Bay Area native with a  background in property management, real estate sales, and start up tech, creating the perfect blend of experience for helping real estate agents take their business to the next level. She earned her Real Estate license in 2013 and has supported four brokerages in that short time, accumulating knowledge of what works and what doesn’t work for agents and brokerages. She loves researching ways to leverage technology to save time and money.

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Diane Sanderson

Executive Assistant

Diane has been in the real estate industry, in all facets, for over 32 years, including escrow officer, mortgage broker and Executive Assistant to top producing agents. She currently specializes in transaction compliance and broker operations.

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Hilary Hedemark

Real Estate & Tax Lawyer, Broker-of-Record at Reside

Acting as our broker and in-house legal counsel, Hilary is the person our agents turn to for legal advice. Before becoming a successful broker in her own right, Hilary practiced real estate law for 5 years at a San Francisco law firm, building a solid foundation of real estate knowledge.

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Corey Alverson

Creative Director

Corey Alverson lived and worked in the midwest as brand manager for a law firm until moving to San Francisco in 2016. As creative director for Reside, Corey is a strong conceptual thinker with over 10 years of graphic design experience.

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Chris Dzoba

Director of Engineering

Chris started in software startups over ten years ago in North Carolina, eventually heading to San Francisco in 2013.  He now leads the engineering team, ensuring on-time delivery of features, high quality of product, and secure protection of data.

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Ashley Bledsoe

Marketing Director

Ashley Bledsoe joins Reside as Channel Marketing Director following 7 years at San Francisco’s largest residential real estate brokerage. At Zephyr Real Estate, Ashley worked on agent marketing strategy, from developing novel online marketing channels to elevating and refining traditional real estate marketing efforts. Ashley is a graduate of the College of William & Mary and the proud daughter of a top producing Virginia Realtor(r).

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John Balladares

Marketing Engineer

San Franciscan, technology nerd, and knowledge enthusiast. As a digital marketing manager, John has led online marketing programs in web design, web development, lead generation, and SEO. At Reside he is part of a team focused on creating integrated marketing strategies for top performing real estate agents.

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